Friday, March 16, 2012

Typography 101




     Typography involves arranging type in ways that make it visible and pleasing to the eye. Many

techniques are used in creating a typographic work of art. Selecting fonts, typefaces, font size, as well as

adjusting the leading, tracking, and kerning of the text are just some of those techniques.







      A pangram is a sentence that contains all the letters of the alphabet. "The quick brown fox jumps over

the lazy dog" is the most well-known pangram so I decided to use it as an example sentence in the type

above.



Leading - the space between lines of text.
Tracking - the spaces between a group of letters.
Kerning - the space between a pair of letters.



     The above example shows how leading, tracking, and kerning are used in typography. In a future post I

will go deeper into explaining the three and show how to adjust each one.



Love from All Sides of the World
http://kenplzx.blogspot.com/2012/02/love-from-all-sides-of-world.html

Freedom in the Skies
http://kenplzx.blogspot.com/2012/03/freedom-is-skies.html


     The above two examples shows how typography can be applied in creating conceptual works.

No comments:

Post a Comment